Les principales responsabilités du consultant en marketing PERSENNA sont

1. Étudier le profil et les opérations de l’entreprise pour comprendre ses besoins marketing;
2. Mener des études de marché pour identifier les tendances de l’industrie et les opportunités commerciales;
3. Élaborer et mettre en œuvre une stratégie marketing en fonction des objectifs et du budget.

Analytical Skills · Product Management · Business-to-Business (B2B) · P&L Management · Stakeholder Management · Interpersonal Skills · Product Road Mapping · Go-to-Market Strategy · Product Strategy · Product Marketing · Strategic Planning · Interpersonal Communication · Business Strategy

• • – Led efforts in Sales channel management, improving distribution network in the South East Asia region.
    – Developed and executed marketing strategy for product launches driving organic sales growth.
    – Reduced risk, identified emerging trends, and helped in accelerating product revenue through marketing analysis (market research and analysis, customer need analysis and competitor analysis).
    – Forecasted marketing mix responsiveness for new product launches, inferred the market demand and appropriate marketing plans to overcome competition.– Led efforts in Sales channel management, improving distribution network in the South East Asia region. – Developed and executed marketing strategy for product launches driving organic sales growth. – Reduced risk, identified emerging trends, and helped in accelerating product revenue through marketing analysis (market research and analysis, customer need analysis and competitor analysis). – Forecasted marketing mix responsiveness for new product launches, inferred the market demand and appropriate marketing plans to overcome competition.
• • Compétences : Analytical Skills · Business-to-Business (B2B) · Stakeholder Management · Interpersonal Skills · Brand Building · Marketing Operations · Multi-Channel Marketing · Market Planning · Market Mapping

– Owned Regional product management from the ground up, establishing the product’s vision, strategy, plans, and success matrices of where-to-play and how-to-win approaches.
– Combined big-picture thinking with rigorous execution of CAPEX and M&A initiatives.
– Crafted products in collaboration with cross-functional teams and managed all aspects of new product development projects from initial concept to launch.
-Improved bottom line by managing projects related to optimization of SKUs and product mix.

• • Spearheaded the development and execution of marketing strategies. Managed global sales and implemented strategies to optimize operations and profitability of certain products. Enhanced team capabilities through product knowledge and sales training. Led efforts in establishing global partnerships while leveraging business growth through effective channel management and key account management.Spearheaded the development and execution of marketing strategies in India. Managed global sales and implemented strategies to optimize operations and profitability of certain products. Enhanced team capabilities through product knowledge and sales training. Led efforts in establishing global partnerships while leveraging business growth through effective channel management and key account management.
• • Compétences : Analytical Skills · Business-to-Business (B2B) · Interpersonal Skills · Market Analysis · Interpersonal Communication · Problem Solving · Market Mapping · Business Acumen